It can be challenging to find the right Local SEO company for your business. There are many options out there, and you should choose the right one. Using this article, you will be able to choose the right Local SEO company.
Why Your Business Needs Local SEO
When you own a business, you know how important it is to have an online presence, and how SEO can make a huge difference to your success. Over half of internet users use Google to search for new products. In order to maintain your organic traffic and search rank, you need to maintain top-notch marketing 24/7.
You seem to have all the elements of a successful digital marketing campaign. You have a snazzy website, multiple social media pages, and even a Google My Business listing. Maybe you even read articles like this regularly and use different techniques to keep your online presence relevant.
So How come your competitor is always outranking you in search results and attracting more leads? The chances are they have a professional Local SEO expert on hand to help them.
Differentiating Local SEO from Traditional SEO
If you are using traditional SEO techniques, such as incorporating keywords into your website content, you are on the right track. As a business, you want your search engine results pages (SERPs) to appear as high as possible on search engines. Suppose you owned an ice cream shop in London, and you wanted to be listed on Google’s top listings. In addition to using that technique, local SEO companies, such as Reposition, go the extra mile. You want your small business to appear in the top search results when users search for a keyword near a location, don’t you?
One of the most important things local SEO focuses on is ranking your business in Google Maps 3-pack. What is a 3 pack? In Google’s 3-pack, the top three local business results are presented without you having to click on “more places.” How does Google rank these companies?
A local result is determined by relevance, proximity, and prominence, according to Google. Therefore, its algorithm does not only consider the proximity of a location, but also other factors. For a better understanding of Google’s process, here are definitions of each factor.
Its relevance
Basically, this means how closely a nearby business matches what a user is seeking. Because of this, it’s crucial that your information is as accurate and detailed as possible. As a result, Google will be able to match your business with potential customers more effectively.
The distance
Its algorithm analyses how close a business is to a location keyword searched, which makes it a great search engine for local businesses. As an example, if a user searches for “bike shops near me” or “bike shops in Schaumburg,” Google will display the most relevant listings nearby or in Schaumburg. Regardless of whether a location is used, Google’s listings will still use the current location settings.
A Prominence
A business’ popularity determines its success. A well-known or established business usually has a higher online prominence, leading to a higher search rank. The prominence you achieve on Google can be enhanced by numerous Google reviews or backlinks. When your competitor appears in the Google 3-pack and you do not, they might be doing something you’re not. It may be because of this that your snazzy website design is not being recognised. To get your website listed in the fab three, it’s important to develop a local SEO strategy. It is always a good idea to contact an SEO company in the UK with experience if you need more help.
